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#1 in Loyalty
Subaru is rated #1 in customer loyalty.*
Proud to be Zero Landfill
Subaru was the first automotive plant in the U.S. to achieve zero-landfill status. All Subaru vehicles are built in zero-landfill plants, where 100% of waste is recycled or turned into electricity.
#1 in Product Quality
Subaru is rated #1 in product quality for four years running.*
TOP SAFETY PICK+
Subaru has earned more IIHS TOP SAFETY PICK+ awards than any other brand since 2013 as of August 2024.
American Rallycross Champions
2023 Overall American Rally Association (ARA) Champion
#1 in Customer Satisfaction
Subaru is rated #1 in customer satisfaction.*
#1 in Dependability
Subaru is rated #1 in customer dependability.*
“…Driving home from the Subaru dealer with the lane departure feature activated, I immediately saw one benefit: The car beeped me and displayed a visual image every time I got too close to either side of my lane when I wasn’t signaling a turn.”
- The New York Times, "Safer Cars Help Keep Older Drivers on the Road"*#1 in Safety
Subaru is rated #1 in safety for five years running.*
Built to Last
96% of Subaru vehicles sold in the last 10 years are still on the road today, more than Honda or Toyota brands.*
Serving our community with love.
Subaru. Forbes’ #1 automotive brand for social impact two years in a row.*
“No matter how you spec it, the Crosstrek delivers strong value and plenty of all-weather capability.”
- Edmunds
Best New Car
The 2024 Subaru Crosstrek was named a Best New Car by Autotrader.*
The Subaru Crosstrek has the Best Resale Value in its class for six years running,
according to Kelley Blue Book's KBB.com.*
Best New Cars for Teens
The 2024 Subaru Crosstrek is one of the Best New Cars for Teens, according to Kelley Blue Book.*
“If you want an all-wheel-drive compact SUV that's as adventurous as it is economical, the Subaru Crosstrek hits the bull's-eye.”
- Kelley Blue Book's KBB.com*“We think the Crosstrek is the best buy in its segment.”
- Autoblog*“The value here is off the scale.”
- MotorTrend“If you’re looking for a versatile hauler that doesn’t need much parking space and is easy on the wallet, the Subaru Crosstrek is a good choice.”
- Automobile MagazineBuilt to Last
96% of Subaru Crosstrek vehicles sold in the last 10 years are still on the road today, more than the Honda CR-V or Toyota RAV4.*
TOP SAFETY PICK
The 2024 Subaru Crosstrek is a 2023 IIHS TOP SAFETY PICK.
5-Star
The 2024 Subaru Crosstrek earned top marks with a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA).*
“The 2022 Subaru BRZ has more of everything you love.”
– Road and Track“Subaru's BRZ is unlike any other car at any price.”
– Car and Driver, November 2021Built to Last
96% of Subaru vehicles sold in the last 10 years are still on the road today, more than Honda or Toyota brands. *
TOP SAFETY PICK
The 2024 Subaru Impreza is an IIHS TOP SAFETY PICK for 17 years running (2008-2024).
5-Star
The 2024 Subaru Impreza earned top marks with a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA).*
“The Impreza’s unbeatable combination of safety, reliability, capability, and affordability is hard to pass up.”
- Kelley Blue Book’s KBB.com*Built to Last
94% of Subaru Impreza vehicles sold in the last 10 years are still on the road today, more than the Honda Civic, Toyota Corolla, Mazda3, or Hyundai Elantra.*
TOP SAFETY PICK
The 2024 Subaru WRX is an IIHS TOP SAFETY PICK.
Built to Last
93% of Subaru WRX vehicles sold in the last 10 years are still on the road today, more the Volkswagen GTI.*
American Rallycross Champions
2024 Overall American Rally Association (ARA) Champion
5-Star
The 2025 Subaru Legacy earned top marks with a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA).*
Built to Last
94% of Subaru Legacy vehicles sold in the last 10 years are still on the road today, more than the Honda Accord, Toyota Camry, Nissan Altima, or Hyundai Sonata.*
“The Legacy is comfortable, quiet, offers good fuel economy and reliability all in a package with plenty of interior space and with excellent safety scores.”
- Kelley Blue Book's KBB.com*“The Legacy offers advantages its competitors simply can’t match.”
- Kelley Blue Book's KBB.com*TOP SAFETY PICK
The 2024 Subaru Legacy is a 2023 IIHS TOP SAFETY PICK.
TOP SAFETY PICK
The 2024 Subaru Forester is a 2023 IIHS TOP SAFETY PICK.
“Beyond its capabilities as a compact and frugal SUV that’s your best friend in harsh climates, the 2019 Subaru Forester is loaded with advanced technologies.”
-Kelley Blue Book's KBB.com *
Front Crash Prevention
The 2024 Subaru Forester received the highest possible rating in the new front crash prevention test from IIHS, higher than the Toyota RAV4 or Honda CR-V (as of October 2024).
“The 2019 Subaru Forester is an affordable, well-constructed small crossover that doubles down on safety tech and all-weather capabilities. Make sure to put it on your short list if you're in the market.”
-Edmunds5-Star
The 2024 Subaru Forester earned top marks with a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA).*
“It feels distinctly upmarket, riding nicer than crossovers with heftier price tags and more premium badges.”
- Automobile MagazineBuilt to Last
96% of Subaru Forester vehicles sold in the last 10 years are still on the road today, more than the Toyota RAV4, Honda CR-V, Mazda CX-5, Nissan Rogue, or Ford Escape.*
“Even after driving luxury SUVs on the same surfaces, the Outback's refined ride stood out.”
- MotorTrend“This is one of the most comfortable, capable, spacious, and high-tech midsize SUVs on the market today.”
- EdmundsBuilt to Last
97% of Subaru Outback vehicles sold in the last 10 years are still on the road today, more than the Toyota RAV4, Honda CR-V, or Hyundai Santa Fe.*
TOP SAFETY PICK
The 2024 Subaru Outback is an IIHS TOP SAFETY PICK for 16 years running (2009-2024).
“The Subaru Outback's standard all-wheel drive easily handles bumpy, nonpaved surfaces so there's no limit to your family's exploring.”
- Edmunds5-Star
The 2025 Subaru Outback earned top marks with a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA).*
TOP SAFETY PICK+
The 2024 Subaru Ascent is an IIHS TOP SAFETY PICK+.
“On the road and around town, ride quality was impressive, and the seats were seriously comfortable.”
– MotorTrendBuilt to Last
96% of Subaru vehicles sold in the last 10 years are still on the road today, more than Honda or Toyota brands.*
5-Star
The 2024 Subaru Ascent earned top marks with a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA).*
“The Ascent is remarkably easy to see out of, which helps make it easy to drive.”
– MotorTrend“It's clear that Subaru has a winner on its hands.”
– MotorTrendBuilt to Last
96% of Subaru vehicles sold in the last 10 years are still on the road today, more than Honda or Toyota brands.*
TOP SAFETY PICK+
The 2024 Subaru Solterra is an IIHS TOP SAFETY PICK+.
5-Star
The 2024 Subaru Solterra earned top marks with a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA). *